Research, Planning & Development - 9% $54,990

Research driven component that helps to guide decision making in every facet of this initiative. Findings help develop strategies for:

• Social Media execution
• Online and Traditional media strategy
• Content development
• Strategic partnership opportunities
• Economic opportunities

Real-time website analysis of detailed analytics ensures optimization and direction of strategies and further development of the program.

Website Development & Maintenance - 9% $54,990

Costs associated go towards:

• Website usability enhancements
• Content maintenance
• Hosting, Video Hosting and Bandwidth
• Custom page development (Recruitment Partners, Themes and Landing pages)
• Ongoing content and web architecture updates. Search Engine Optimization

Social Media Execution - 21% $139,968

Managing, maintaining, monitoring and engaging target audiences of various social media platforms:

• Facebook
• Twitter
• LinkedIn

Content Support - 2% $15,000

Support provided to individuals that wish to tell their story, but may not have the tools or ability to write it on their own.  We help them tell their story while maintaining their voice.  Content support is offered in the form of:

• Research story ideas, contact subject, assessment and procure
• Commission writers, interviews, write and edit
• Translation services
• Videography, shoot management, pre and post Production

Collateral Support - 5% $35,000

Extending the Edmontonstories brand into trade shows, job fairs and other industry events through the production and distribution of:

• Printed materials
• Presentations
• e-Newsletters
• Training materials

Recruitment Program - 24% $160,042

Costs include:

• Identification, contact and presentation of the recruitment program
• Development of each recruitment partner page
• Quarterly recruitment partner page analytics reports
• Quarterly recruitment partner e-Newsletter

Paid Advertising - 30% $200,000

Paid online marketing efforts to help extend the reach of Edmontonstories.ca. We take advantage of multiple pay-per-click platforms and leverage targeted pay per click campaigns. Ongoing campaign optimization ensures a cost effective way to target the right audience and deliver them to content relevant to them

Some examples of vendors we have executed online campaigns with are:

• Banner Ads with View Weekly, Trip Advisor, Shaw.ca, thebearrocks.com, joefm.com, bounce.com and UPTREND Media Display Network
• Facebook Display Ads
• Google AdWords
• Google Display Ads